Goldfinger x Whistles

Whistles is a contemporary British fashion brand, creating timeless pieces with an intelligent sense of design and an emphasis on quality and longevity.

In 2019, we partnered with Whistles to create installations for their Christmas window displays across the world, communicating a message of sustainability and inclusivity.

Global reach

Whistles commissioned us to design and make 610 reusable plywood Christmas trees, handcrafted by our artisans. These were displayed in 53 Whistles stores across London, New York, Hong Kong and Zurich.

High-impact trees

Whistles then sold the flat-pack trees to their customers, as a sustainable alternative to a traditional Christmas tree, to be stored away and reused year after year.

Collaborative design

The entire Goldfinger team gathered together in our workshop to hand paint each of the 610 Christmas trees a bright shade of green.

“We were inspired by Goldfinger’s ethics and passion for circular economy and wanted to curate a window concept for Christmas across all Whistles standalone stores that portrayed these key messages.”

Anna Cunningham
Whistles Senior PR & Communications Manager

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Photos courtesy of Whistles